Web analytics 2.0: the art of online accountability &...

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Business & Economics - Others
Web analytics 2.0: the art of online...

Web analytics 2.0: the art of online accountability & science of customer centricity

Name: Web analytics 2.0: the art of online accountability & science of customer centricity
ISBN: 9780470529393

Avinash Kaushik

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For the first time in years, I feel like I'm not in over my head anymore. Web Analytics 2.0 taught me what to measure, how to measure and what you can't measure. Not just a theoretical approach to analytics, Web Analytics 2.0 gave me practical to-dos and next-steps. If you do it one step at a time, it's not as scary as you might think.

Categorias:

Business & Economics - Others

Ano:

2010

Edição:

Pap/Cdr

Editora:

Wiley

Idioma:

english

Páginas:

507